Two questions you must answer first.

Question 1. Who is my customer really? What is their hero persona?

Question 2. Who is my brand really? What is my elder archetype?

Every story has two characters — and when you understand them, the dialogue connects.

In business, this creates an emotional connection between your customer and your brand.

Each assessment names one of those characters: your customer's hero persona, and your brand's elder archetype. They're the starting point, not the finished message — your narrative comes from putting the two together with the story arc that connects them.

Find both answers in the two free assessments.