1. Discovery call
We confirm the workshop will create concrete value before scheduling.
Clarify your message.Align your team.
Most companies struggle to explain what they do. That confusion costs leads, sales, and internal alignment. This workshop gives your team a clear brand narrative and a Brand Identity & Messaging Guide in one day on-site.
If your message isn't clear, your sales and marketing won't work.
Most companies are not short on effort. They are short on clarity. Marketing says one thing. Sales says another. Leadership says something else entirely.
That inconsistency creates friction: prospects do not understand your value, referrals become harder, and new team members need months of osmosis to speak for the business.
The workshop fixes this in one day so your team leaves with a shared narrative and language they can use immediately.
Morning and afternoon. Built for same-day ROI.
Morning is diagnostic and creative. Afternoon is applied implementation. One to two weeks later, we review the completed guide virtually and pressure-test language against real use cases.
2. Full-day on-site workshop
Morning: narrative discovery. Afternoon: immediate application.
3. Virtual follow-up
Review guide, validate language, and answer questions.
The Brand Identity & Messaging Guide.
Visual brand guides define how you look. This guide defines how you sound and what expectation your words create in the market.
- Full brand narrative in three acts
- Brand archetype and voice rules
- Hero persona profile
- One-liner and tagline
- Nine chapter titles and the ladder
- Elevator pitch and one-page growth strategy
- Landing page draft structure
Investment
$12,000 — travel included.
Includes the full day on-site, travel, the completed guide within one to two weeks, and virtual follow-up. If you continue into consulting, this investment can be applied to the retainer.
“We would not have the clarity we were hoping for without Thom.”
Dan Cox | CEO | EXOS Advisors
Messaging Workshop FAQ
Who is this workshop for?
Leadership teams and founders of service businesses who need their whole team aligned on one message. If sales, marketing, and leadership all describe the business differently, this workshop is built for you.
What does the Messaging Workshop cost?
$12,000, travel included. That includes one full day on-site, the completed Brand Identity & Messaging Guide, and the virtual follow-up session.
How is the Brand Identity & Messaging Guide different from a visual brand guide?
A visual brand guide covers logo, color, and typography. This guide covers language: narrative, voice rules, persona profile, one-liner, tagline, chapter titles, ladder, and strategy.
Does it need to be in person?
Yes, in-person is strongly preferred. The live room produces richer language and sharper narrative discovery. Virtual can work in exceptional cases, but it is not our recommendation.
Can we do a half-day instead?
Not recommended. Morning is narrative discovery; afternoon is same-day application. A half-day gets diagnosis without implementation.
Can we do it virtually?
Yes, if needed. In-person is still the better format because discovery quality is higher and less filtered.
Is it ever discounted?
The workshop investment can be applied toward ongoing consulting if you continue into a retainer. Outside of that, we do not discount.
What happens after the workshop?
Within one to two weeks we deliver the completed guide and run a virtual walkthrough to confirm language, answer questions, and set next implementation priorities.
How do I know if this is right before committing?
Start with a discovery call. We will tell you directly whether this will deliver value for your situation. If not, we will say so.
What makes this different from other messaging workshops?
Most workshops stop at tagline and value proposition. This one produces a complete narrative architecture and team-usable messaging system calibrated to your customer and character.
A 20-minute call to make sure the workshop is right for your team. No commitment required.